SoHolidays: Shaping the Future of Global Tourism
Founded in 2021 in Marbella, Spain, SoHolidays is a pioneering Destination Management Company (DMC) that seamlessly integrates innovation and technology. Recognizing that the tourism industry cannot move forward without digital transformation, we have placed technology at the center of our operations.
In just two years, we have rapidly expanded from Malaga to key global destinations such as Turkey, Egypt, Montenegro, Georgia and Dubai. While the tourism industry is growing at 4-5% annually, SoHolidays has exceeded this growth and positioned itself at the forefront of the industry. By 2026, we aim to operate in 10 different destinations and contract directly with more than 10,000 hotels.
Our technology-driven approach enables hotels to efficiently reach the most valuable operators and markets.
With our young and dynamic team, extensive network and 30 years of industry experience, we strategically position hotels in global markets and increase their competitiveness.
Looking ahead, we are planning an investment of 5 million dollars to further expand our technological infrastructure. We also continue to expand our global network by opening new offices in the US, UK, Malta, Greece and Mexico.
At SoHolidays, we are not just a DMC; we are a technology and change-driven partner, providing both B2B and B2C solutions for hotels and tour operators.